In today’s world, Wi-Fi access has become a necessity for businesses to provide good customer service and remain competitive. Offering free Wi-Fi to clients and guests is a must-have and a strong selling point for most businesses. However, it also exposes businesses to considerable risks, including data breaches and phishing attacks.
To ensure the highest cybersecurity levels, businesses need to adopt two important and mandatory measures: segregation and isolation. Segregating the network creates a separate network for guests/clients, preventing the spread of malware and blocking access to sensitive information. Isolating the network allows businesses to lock down their network and block any communication between guest devices and business devices.
Implementing these measures will prevent unauthorized access, control access and usage, and provide businesses with a new marketing and analytics tool. Customizing the Guest Wi-Fi access/login page according to their needs, businesses can collect data, grow their database, and inform customers of their latest news, promotions, or even conduct precise customer surveys.
In conclusion, offering Wi-Fi access to guests and clients requires vigilance and proper measures to maintain the highest cybersecurity levels. By adopting segregation and isolation measures, businesses can ensure the safe use of their network and provide a better experience and service to their clients.
